Mark Loeffen developed a strategic business case for an innovation programme I was leading that effectively informed decision making. The primary sector business I was working for had experienced an external shock that required all the innovation portfolios to be reprioritised. The business case Mark developed communicated the merits of the programme well and helped assure a good outcome. Mark is very effective at bridging the communication gap between innovation and business. He has an in-depth understanding of science and technology and also understands the needs of stakeholders and the commercial aspects of interest to governance decision makers. He can effectively argue a case in their language to help them make an informed decision about technology and science investment that they understand and are comfortable with.
We can help you develop strategic business cases that are well received by decision makers. Our in-depth understanding of business, science and technology allows us to prepare business cases that effectively inform commercially-focused decision makers about the merits of potential investments in a language they understand. We will ensure the benefits of your business cases are strongly communicated, with a high likelihood of being favourably considered.
Director, Thought Strategy Ltd,
Tauranga, New Zealand