Consumer-Centric Meat Quality and Taste

If you are a meat producer, we can work alongside you to produce a consistently good quality product that meets consumer taste expectations in specific markets.

We can help you add value to your meat products and research projects through our extensive expertise in meat quality, measurement, automation, consumer behaviour, and R&D project management.

Our managing director Mark Loeffen gained an in-depth understanding of the meat industry while working for the internationally-acclaimed Meat Industry Research Institute of New Zealand (MIRINZ) for over 20 years in a range of roles, including general manager and measurement group team leader. Our team of consulting experts includes some of the world’s most highly acclaimed meat scientists.

We can help you:

  • Optimise and predict meat quality and taste
  • Predict consumer liking
  • Provide user-friendly meat quality assurance oversight for meat plants and marketing companies
  • Interpret data produced at any point throughout your supply chain, including processing and shipping.
  • Help plan and manage research projects


Our training division can also help your team effectively plan and manage the commercialisation of new products and technology through practical training courses and coaching.


Mark Loeffen researched and prepared a technical review (white paper) for us to document the techniques that had been tested for shearing the wool of live lambs. Our ultimate objective, which we have since achieved, was to improve animal welfare by developing a new line shearing process to remove the wool from the animals after they are slaughtered. Mark's report provided a solid starting point to help us develop the new process by showing us what had already been done and what had not been done. We engaged Mark to carry out the technical review as he was a recognised world expert in this field. We found him to be very knowledgeable and a very good person to work with. If he says he will do something he will do it and you know he will always perform a very good job.

Magnus Wahlgren
Manager Technical Development,
Nortura – Produksjon, Oslo, Norway