Consumer-Centric Meat Quality and Taste

If you are a meat producer, we can work alongside you to produce a consistently good quality product that meets consumer taste expectations in specific markets.

We can help you add value to your meat products and research projects through our extensive expertise in meat quality, measurement, automation, consumer behaviour, and R&D project management.

Our managing director Mark Loeffen gained an in-depth understanding of the meat industry while working for the internationally-acclaimed Meat Industry Research Institute of New Zealand (MIRINZ) for over 20 years in a range of roles, including general manager and measurement group team leader. Our team of consulting experts includes some of the world’s most highly acclaimed meat scientists.

We can help you:

  • Optimise and predict meat quality and taste
  • Predict consumer liking
  • Provide user-friendly meat quality assurance oversight for meat plants and marketing companies
  • Interpret data produced at any point throughout your supply chain, including processing and shipping.
  • Help plan and manage research projects


Our training division can also help your team effectively plan and manage the commercialisation of new products and technology through practical training courses and coaching.


Mark Loeffen has provided huge value by providing me with hands-on coaching help to manage a large multi-disciplinary meat research project. I am leading. It’s a very complex multi-disciplinary meat research project with lots of moving parts, involving both very applied and theoretical scientists. Mark has helped me transition the project from the evaluation phase to the much more focused second phase, which requires robust management systems and work plans with clear specifications for success and delivery. Mark is very experienced in managing R&D projects and is very good at bringing in a cross-pollination of ideas between sectors. Working with Mark has helped me grow my skills as a programme leader and enabled me to develop systems and approaches that meet the needs of stakeholders and ensure good on-time delivery within budget.

Mark has been really good to work with. He is available when you need him, a good communicator, and is proactive in keeping things moving. He’s got a good way of bringing people together for common goals and is well able to navigate the tension that sometimes arises between the objectives of the academic collaborators and those more interested in commercial outcomes. It has been a very valuable investment having Mark involved in this project. He has saved us time and money, and the project is in much better shape.

Cameron Craigie
Science Impact Leader
Lincoln Research Centre
AgResearch Ltd
Christchurch, New Zealand