Consumer acceptability has hit a five-year high for Australian table grapes - just one year after Delytics helped the industry put new maturity standards in place. Nielsen data has shown a marked increase in consumer demand and prices over the same time-frame, which is exactly what the industry set out to achieve.
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Maturity standards recommended by crop quality specialists Delytics Ltd have significantly improved the eating quality of New Zealand navel oranges, over the past four seasons.
Retail monitoring carried out each season by New Zealand Citrus has shown that the consumer acceptability of navel oranges has remained consistently high since new minimum maturity standards were adopted in 2016.
At the end of the 2016 season, retail sampling showed that the percentage of New Zealand navel oranges that met the minimum standard deemed to be liked by consumers had jumped from 67% to 96%. The consumer acceptability at retail has remained over 80% in all three seasons since then, despite seasonal variations in weather and crop yield.
The maturity standards are an integral part of the independent clearance process that Delytics designed for Citrus New Zealand in 2015.
Wayne Hall, Chairperson of the Citrus New Zealand said, “Delytics has developed a robust clearance process that helps us minimise immature fruit getting into the supply chain. Our whole driver was to increase the volume of navels that can be sold at a sustainable return by improving their consumer appeal. We want consumers to buy their first navel, enjoy it and then come back and buy more. The feedback we got from retailers is that the fruit has been well received and repeat purchases have been very good. Delytics helped us add the new maturity measurement protocols to the clearance process and we are now putting a much more consistent piece of fruit into the marketplace.”
Citrus New Zealand Research Manager, Sally Anderson says, “Achieving a consistent consumer acceptability over 80% has been a really great outcome for New Zealand citrus growers. It shows the investment that we’ve put into developing, organising and managing our quality programme is paying off for growers by having a positive affect at the retail level. Delytics has really helped us drive our quality programme from a technical perspective, and their support has been very valuable.”
Delytics Ltd are continuing to work with Citrus New Zealand to ensure the acceptability of navel oranges at retail remains above 80%, and ideally reaches a consistent consumer acceptability threshold of 85% or higher.
A three-year project to increase demand and consumption of Australian table grapes has yielded several successful outcomes, after significant industry consultation and research.
Combining crop quality measurements with consumer preferences research has enabled Delytics Ltd to design science-based mat
Updates to the minimum maturity standards for Australian table grapes are expected to be finalised soon, following extensive industry consultation.
The ability to analyse the acid content of individual berries is enabling Delytics Ltd to help boost the repurchase rates of raspberries, table grapes and cherries.
Delytics Ltd specialises in increasing the consumer acceptance and repeat purchase frequency of fruit by improving the eating quality to meet the desired taste experience of consumers in specific target markets.
Internationally acclaimed meat quality expert, Dr Carrick Devine, is working with Delytics to help optimise the quality of meat.
Delytics is working with the Australian table grape industry to develop minimum maturity standards that are closely-aligned to consumer taste expectations.
The evidence-based harvest date predictions provided by the Delytics crop quality system are adding increasing value to the New Zealand navel orange industry.
After collecting on-orchard Navel Orange maturity data for three full seasons, the Delytics maturity models produced are more reliably predicting harvest timing for growers and marketers.
New Zealand Navel orange growers voted to adopt an independent maturity testing programme in 2015 to ensure navel oranges meet minimum consumer acceptability levels prior to being harvested.The Delytics system adopted at the beginning of the 2016 season has been well received by the majority of growers and marketers and has contributed to a significant increase in the consumer acceptance of New Zealand navel oranges.