Actionable Analytics

Delytics Enhances Zespri’s Shipping Performance Analysis

The Delytics team’s ability to analyse complex data has provided a simple way for Zespri to monitor the performance of the vessels they use to ship their export kiwifruit.

Business Cases

Mark Loeffen developed a strategic business case for an innovation programme I was leading that effectively informed decision making. The primary sector business I was working for had experienced an external shock that required all the innovation portfolios to be reprioritised. The business case Mark developed communicated the merits of the programme well and helped assure a good outcome. Mark is very effective at bridging the communication gap between innovation and business. He has an in-depth understanding of science and technology and also understands the needs of stakeholders and the commercial aspects of interest to governance decision makers.

Alistair Mowat
Director, Thought Strategy Ltd,
Tauranga, New Zealand


Mark Loeffen assisted Meat and Livestock Australia for 15 years in three main areas:

  1. Support for the industry business and commercialisation services provided by Meat and Livestock Australia – Mark has shown capability to understand the commercial value of new technology and innovation in the Australian red meat industry. He has assisted us in documentation material transfer packages to enable the execution of successful licensing agreements.
  2. Support for evaluation of the returns from industry programme investments – Mark has assisted us with industry surveys and discussions with key stakeholders and end users of our research outcomes in order to assess the value of benefits and impacts arising from these investments.
  3. Technical analysis – Mark’s strong...
Read the full Testimonial

Dr Lewis Atkinson
Manager Knowledge & Program Improvement,
Meat and Livestock Australia Ltd

Crop Quality Optimisation

Delytics Helps Citrus Australia Improve Quality & Taste

The Delytics team’s crop quality expertise and ability to analyse complex data helped Citrus Australia identify the maturity measures for their recently adopted Australian Citrus Quality Standards. The new standards were introduced in 2014 to assist Australian citrus growers, packers, marketers and retailers deliver quality citrus that consumers will enjoy eating and want to repeat purchase. Before setting the standards, Citrus Australia had to first determine the maturity parameters for oranges and mandarins that would consistently meet consumer preferences for juiciness and taste.

Delytics Helps Zespri Predict Right Colour, Taste & Time

Pre-cursors of the Delytics® Crop Quality Advisor have been commercially operated by Zespri and their key clearance laboratories and suppliers since 2007. These systems have helped Zespri predict the right harvest colour, taste and time for their Gold kiwifruit, extend the shelf life through post-harvest improvements.

Ongoing Benefits for Australian Mangoes

In September 2011 Harvest Fresh Fruits Pty Ltd (previously trading as Oolloo Farm Management) adopted a precursor of the Delytics® Crop Quality Advisor to optimise the production of B74 mangoes, marketed under the Calypso® brand name in Australia. This system is providing ongoing benefits for Australian mangoes.

Premium Queen Garnet Quality Assurance Provided by Delytics

Nutrafruit Pty Ltd has adopted the crop quality assurance system provided by Delytics to ensure a consistent premium quality for their high value Queen Garnet nutraceutical products and fresh fruit.

R&D Project Management

Mark Loeffen has provided huge value by providing me with hands-on coaching help to manage a large multi-disciplinary research project. I am leading. It’s a very complex multi-disciplinary meat research project with lots of moving parts, involving both very applied and theoretical scientists. Mark has helped me transition the project from the evaluation phase to the much more focused second phase, which requires robust management systems and work plans with clear specifications for success and delivery. Mark is very experienced in managing R&D projects and is very good at bringing in a cross-pollination of ideas between sectors.

Cameron Craigie
Science Impact Leader
Lincoln Research Centre
AgResearch Ltd
Christchurch, New Zealand

Repeat Purchase Acceleration

Consumer Acceptance of Navel Oranges Significantly Improved

A new fruit quality maturity standard recommended by Delytics has helped boost the consumer acceptability of New Zealand navel oranges from 62% to 93% in just one season.

Technical Reviews

Mark Loeffen researched and prepared a technical review (white paper) for us to document the techniques that had been tested for shearing the wool of live lambs. Our ultimate objective, which we have since achieved, was to improve animal welfare by developing a new line shearing process to remove the wool from the animals after they are slaughtered. Mark's report provided a solid starting point to help us develop the new process by showing us what had already been done and what had not been done. We engaged Mark to carry out the technical review as he was a recognised world expert in this field. We found him to be very knowledgeable and a very good person to work with. If he says he will do something he will do it and you know he will always perform a very good job.

Magnus Wahlgren
Manager Technical Development,
Nortura – Produksjon, Oslo, Norway