Did you know that improving the consumer acceptance of your fresh produce by as little as 10% can boost consumer demand by 24% or more and even increase the price?
This model sums up what we have helped multiple fresh produce companies and industries achieve through our crop quality work. Research backs this up with mounting evidence that consumers buy more branded produce when they know it will consistently taste good.
If you want the majority of your fresh produce to be liked by consumers, be purchased more often and command the best possible price - we can help you achieve that.
By modelling and predicting consumer behaviour we can help you achieve and maintain the level of quality you need to meet the wants and needs of your customers. Our modelling can help you identify and respond to different customer preferences in different geographic or demographic markets.
Our international team has extensive experience carrying out robust quality monitoring to compare what consumers really like with what is actually being sold to them at retail.
In 2016, we helped the unregulated New Zealand citrus industry add value to their entire industry by increasing the consumer acceptability of Navel Oranges from 64% to 96% in one season. The protocols we helped them put in place has allowed them to stay above 80% consumer acceptability in all 9 seasons since, and over 95% for the past 4 seasons.
Our Solution
Many horticultural businesses come to us struggling with low repeat purchases and consumer loyalty and unsustainable levels of waste due to inconsistent produce quality. We help solve these types of challenges by following a highly customised three-step process, which typically includes:
- Step 1: Benchmarking & Analysis – This includes retail monitoring and data analysis to quantify your current situation. Our recommendations for your next steps based on the evidence gathered.
- Step 2: Developing a Solution – This highly customised solution will be based on the evidence gathered in step 1 and will be customised to suit your specific fruits, growing regions and target consumers. Your solution may include:
- Protocols for measuring and monitoring fruit quality
- Developing scientifically validated minimum maturity standards that meet consumer taste expectations
- On-farm monitoring and harvest prediction
- Step 3: Implementing the Solution and Ongoing QA Monitoring
- Helping you roll out the plan and educate key stakeholders
- Ongoing retail monitoring and quality assurance
Start your journey to improved repeat purchases and value today
Book a no-obligation video call to discuss your how we can help quantify your current situation and gain evidence-based recommendations insights on how to move forward.