This model sums up what we have helped multiple fresh produce companies and industries achieve through our crop quality work. Research backs this up with mounting evidence that consumers buy more branded produce when they know it will consistently taste good.Delytics added huge value to our industry by transforming the raw monitoring data into easy-to-read graphics that highlighted immaturity over a four-month period of harvest. Their analytical skills gave us the tangible evidence we’d been looking for, for 10
years, to help us decide the evidence-based minimum standards needed for growers to harvest their fruit at the optimum maturity. We want our grapes to provide a consistently good eating experience, throughout the whole season.
The increased consumer demand already achieved by this project supports previous research showing that consumers will buy more fruit when they are confident it will taste good.
From an export point of view, importers will always pay a high price for good quality mature fruit. Table grapes are now the largest exporter by value of all fresh fruit out of Australia. Over the past 12 months our export sales have gone from $555 million to almost $650 million.
