Increasing Fruit & Vegetable Consumer Demand & Value

Did you know that improving the consumer acceptance of your fresh produce by as little as 10% can boost consumer demand by 24% or more and even increase the price?

We can help you improve the repeat purchasing and returns for your produce by ensuring your crop quality and taste consistently delights consumers, right from the start of the season.

Consumer Demand IncreaseThis model sums up what we have helped multiple fresh produce companies and industries achieve through our crop quality work. Research backs this up with mounting evidence that consumers buy more branded produce when they know it will consistently taste good.

We have a proven track record of helping primary sector breeders, industries and businesses increase consumer demand for their produce. We do this by combining our extensive experience in crop quality assurance with robust science and data analytics to help our customers predict the consumer acceptance of their crops before harvest and optimise quality throughout their entire supply chain.

Our recent wins include helping the unregulated New Zealand citrus industry increase the consumer acceptability of Navel Oranges from 67% to 96% in one season, and helping significantly increase the consumer demand and prices for Australian table grapes.

Our key services include:

  • Predicting harvest
  • Optimising and predicting crop quality and taste
  • Predicting consumer liking
  • Breeding for optimum taste
  • Monitoring crop quality – on-farm, retail and export - with easily interpreted real-time feedback
  • Setting national crop quality standards to achieve desired consumer liking criteria
  • Developing crop sampling protocols, custom-designed to suit the specific crop variety and growing system
  • Developing clearance criteria
  • Determining fruit property measurements for properties such as colour, firmness and taste
  • Managing variability
  • Reducing quality-related crop losses
  • Interpreting orchard data
  • Managing horticulture crop quality improvement R&D projects
  • Assuring consistent quality across multiple growing locations.

Delytics added huge value to our industry by transforming the raw monitoring data into easy-to-read graphics that highlighted immaturity over a four-month period of harvest. Their analytical skills gave us the tangible evidence we’d been looking for, for 10
years, to help us decide the evidence-based minimum standards needed for growers to harvest their fruit at the optimum maturity. We want our grapes to provide a consistently good eating experience, throughout the whole season.

The increased consumer demand already achieved by this project supports previous research showing that consumers will buy more fruit when they are confident it will taste good.

From an export point of view, importers will always pay a high price for good quality mature fruit. Table grapes are now the largest exporter by value of all fresh fruit out of Australia. Over the past 12 months our export sales have gone from $555 million to almost $650 million.

Jeff Scott
Chief Executive Officer
Australian Table Grape Association Inc.