Fruit marketers wanting to achieve the same consumer response in every country they sell to can now develop maturity standards for each specific market to optimise demand and repeat purchases.
Delytics Ltd has extensive experience developing market-specific minimum maturity standards that link fruit properties with consumer taste preferences in different geographical regions. This enables export brands to strengthen their reputation as a premium provider that consistently delivers great taste.
Delytics Ltd is assisting Sun World International, LLC, an Australian licensing business to ensure its table grapes meet the quality standards required to bear its premium varietal brands such as MIDNIGHT BEAUTY® and AUTUMNCRISP®.
The independent quality assurance provided by Delytics is underpinning Sun World’s Australian compliance monitoring of its branded proprietary table grapes, sold throughout Australia and exported throughout Asia.
James Hutton Limited, on behalf of the blueberry breeding consortium, has contracted Delytics Ltd to help them select new varieties that will be consistently liked by consumers.
Delytics is assisting the consortium to pin point blueberry varieties that will appeal to multiple consumer groups with distinct taste preferences. The aim is to track how each variety matures over time to determine its taste development and expected acceptance by specific target markets.
The Australian table grape industry saw a significant increase in consumer acceptability, demand and prices just one year after Delytics helped the industry put new maturity standards in place. Nielsen data showed an average 10.1% increase in volume over the 2019/20 season and an associated 5% increase in price. Retail monitoring over the same time period recorded the highest consumer acceptability in five years with an overall consumer acceptability of 79%. This was a 20 percentage point increase from the 2016/17 season, the year before the project started.
An Australian table grape grower enjoyed the best prices in nine years, a more consistent pick and steady prices throughout the season, after adopting the Delytics crop quality system.
We often get asked how the systems we develop benefit growers. I took the opportunity to ask grower Glenn Pearmine that question when I was visiting his vineyard in Central Queensland, Australia in November 2019.
In this video Glenn tells us how using our system made a positive impact on his business and what he is now doing differently …
Consumer acceptability of Australian table grapes hit a five-year high, just one year after Delytics helped the industry put new maturity standards in place. Nielsen data shows increased consumer demand and prices over the same time-frame, which is exactly what the industry set out to achieve.
Maturity standards recommended by crop quality specialists Delytics Ltd have significantly improved the eating quality of New Zealand navel oranges, over the past four seasons.
A three-year project led by Delytics has demonstrated how positive turnarounds can happen very quickly when maturity standards are set and followed across a whole supply chain. The Australian table grape industry agreed on new minimum maturity standards in November 2019 to increase the demand and consumption of table grapes. Since then, consumer acceptability at retail has risen to its highest point in five years.
Combining crop quality measurements with consumer preferences research has enabled Delytics Ltd to design science-based maturity standards for the Australian Table Grape industry to increase consumer demand.
Updates to the minimum maturity standards for Australian table grapes are expected to be finalised soon, following extensive industry consultation. A key objective of the proposed changes is to increase the demand and consumption of Australian table grapes by ensuring consumers have a consistently good eating experience, throughout the entire season. Maturity data analysed by Delytics from table grapes collected from farms, supermarkets and export over the past two seasons has provided science-based evidence to assist with the industry decision making.
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