We can help you significantly increase the repeat purchase frequency and value of your fresh produce, products and services. This will encourage increased consumer liking and loyalty, and potentially pave the way to increased prices and profitability.
By modelling and predicting consumer behaviour we can help you achieve and maintain the level of quality you need to meet the wants and needs of your customers. Our modelling can help you identify and respond to different customer preferences in different geographic or demographic markets.
Our team has extensive experience carrying out robust quality monitoring to compare what consumers really like with what is actually being sold to them through retail or service outlets. In 2016, we helped the unregulated New Zealand citrus industry add value to their entire industry by increasing the consumer acceptability of Navel Oranges from 67% to 96% in one season. The protocols we helped them put in place has allowed them to achieve an ongoing high consumer acceptability in every season since.
