Actionable Analytics

Delytics Enhances Zespri’s Shipping Performance Analysis

The Delytics team’s ability to analyse complex data has provided a simple way for Zespri to monitor the performance of the vessels they use to ship their export kiwifruit.

Business Cases

Mark Loeffen developed a strategic business case for an innovation programme I was leading that effectively informed decision making. The primary sector business I was working for had experienced an external shock that required all the innovation portfolios to be reprioritised. The business case Mark developed communicated the merits of the programme well and helped assure a good outcome. Mark is very effective at bridging the communication gap between innovation and business. He has an in-depth understanding of science and technology and also understands the needs of stakeholders and the commercial aspects of interest to governance decision makers.

Alistair Mowat
Director, Thought Strategy Ltd,
Tauranga, New Zealand


Mark Loeffen assisted Meat and Livestock Australia for 15 years in three main areas:

  1. Support for the industry business and commercialisation services provided by Meat and Livestock Australia – Mark has shown capability to understand the commercial value of new technology and innovation in the Australian red meat industry. He has assisted us in documentation material transfer packages to enable the execution of successful licensing agreements.
  2. Support for evaluation of the returns from industry programme investments – Mark has assisted us with industry surveys and discussions with key stakeholders and end users of our research outcomes in order to assess the value of benefits and impacts arising from these investments.
  3. Technical analysis – Mark’s strong...
Read the full Testimonial

Dr Lewis Atkinson
Manager Knowledge & Program Improvement,
Meat and Livestock Australia Ltd

Crop Value Optimisation

Consumer acceptability hit a five-year high for Australian table grapes with increased demand and prices - just one year after Delytics helped the industry put new maturity standards in place. Nielsen data showed an average 10.1% increase in volume over the 2019/20 season and an associated 5% increase in price. Retail monitoring over the same time period recorded the highest consumer acceptability in five years with an overall consumer acceptability of 79%. This was a 20 percentage point increase from the 2016/17 season, the year before the project started.

Delytics added huge value to our industry by transforming the raw monitoring data into easy-to-read graphics that highlighted immaturity over a four-month period of harvest. Their analytical skills gave us the tangible evidence we’d been looking for, for 10
years, to help us decide the evidence-based minimum standards needed for growers to harvest their fruit at the optimum maturity. We want our grapes to provide a consistently good eating experience, throughout the whole season.

The increased consumer demand already achieved by this project supports previous research showing that consumers will buy more fruit when they are confident it will taste good.

Jeff Scott
Chief Executive Officer
Australian Table Grape Association Inc.

Delytics Helps Citrus Australia Improve Quality & Taste

The Delytics team’s crop quality expertise and ability to analyse complex data helped Citrus Australia identify the maturity measures for their recently adopted Australian Citrus Quality Standards. The new standards were introduced in 2014 to assist Australian citrus growers, packers, marketers and retailers deliver quality citrus that consumers will enjoy eating and want to repeat purchase. Before setting the standards, Citrus Australia had to first determine the maturity parameters for oranges and mandarins that would consistently meet consumer preferences for juiciness and taste.

Delytics Helps UK Researchers Breed Raspberries for Optimum Taste

Delytics has helped the globally recognised James Hutton Institute research organisation create a new breeding protocol to ensure the majority of their raspberries are liked by consumers.

Delytics Helps Zespri Predict Right Colour, Taste & Time

Pre-cursors of the Delytics® Crop Quality Advisor have been commercially operated by Zespri and their key clearance laboratories and suppliers since 2007. These systems have helped Zespri predict the right harvest colour, taste and time for their Gold kiwifruit, extend the shelf life through post-harvest improvements.

Hear what Zespri has to say...

Ongoing Benefits for Australian Mangoes

In September 2011 Harvest Fresh Fruits Pty Ltd (previously trading as Oolloo Farm Management) adopted a precursor of the Delytics® Crop Quality Advisor to optimise the production of B74 mangoes, marketed under the Calypso® brand name in Australia. This system is providing ongoing benefits for Australian mangoes.

Meat Value Optimisation

Mark Loeffen added huge value to a large meat research project I led. It was a very complex multi-disciplinary project with lots of moving parts, involving both very applied and theoretical scientists The significant technical expertise, project management support and coaching Mark provided over the full five years of the project helped us deliver our project objectives. Mark is very experienced in managing R&D projects and is very good at bringing in a cross-pollination of ideas between sectors. Working with Mark helped me grow my skills as a programme leader and develop robust systems and work plans to meet the needs of stakeholders and ensure good on-time delivery within budget. Mark is really good to work with.

Cameron Craigie PhD
Strategy Lead – Next Generation Consumer Products
Lincoln Research Centre
AgResearch Ltd
Christchurch, New Zealand