Mark Loeffen developed a strategic business case for an innovation programme I was leading that effectively informed decision making. The primary sector business I was working for had experienced an external shock that required all the innovation portfolios to be reprioritised. The business case Mark developed communicated the merits of the programme well and helped assure a good outcome. Mark is very effective at bridging the communication gap between innovation and business. He has an in-depth understanding of science and technology and also understands the needs of stakeholders and the commercial aspects of interest to governance decision makers.