Consumer acceptability hit a five-year high for Australian table grapes with increased demand and prices - just one year after Delytics helped the industry put new maturity standards in place. Nielsen data showed an average 10.1% increase in volume over the 2019/20 season and an associated 5% increase in price. Retail monitoring over the same time period recorded the highest consumer acceptability in five years with an overall consumer acceptability of 79%. This was a 20 percentage point increase from the 2016/17 season, the year before the project started.
Delytics added huge value to our industry by transforming the raw monitoring data into easy-to-read graphics that highlighted immaturity over a four-month period of harvest. Their analytical skills gave us the tangible evidence we’d been looking for, for 10
years, to help us decide the evidence-based minimum standards needed for growers to harvest their fruit at the optimum maturity. We want our grapes to provide a consistently good eating experience, throughout the whole season.
The increased consumer demand already achieved by this project supports previous research showing that consumers will buy more fruit when they are confident it will taste good.
Chief Executive Officer
Australian Table Grape Association Inc.
A new fruit quality maturity standard recommended by Delytics has helped boost the consumer acceptability of New Zealand navel oranges from 62% to 93% in just one season.
The Delytics team’s crop quality expertise and ability to analyse complex data helped Citrus Australia identify the maturity measures for their recently adopted Australian Citrus Quality Standards. The new standards were introduced in 2014 to assist Australian citrus growers, packers, marketers and retailers deliver quality citrus that consumers will enjoy eating and want to repeat purchase. Before setting the standards, Citrus Australia had to first determine the maturity parameters for oranges and mandarins that would consistently meet consumer preferences for juiciness and taste.
Delytics has helped the globally recognised James Hutton Institute research organisation create a new breeding protocol to ensure the majority of their raspberries are liked by consumers.
Pre-cursors of the Delytics® Crop Quality Advisor have been commercially operated by Zespri and their key clearance laboratories and suppliers since 2007. These systems have helped Zespri predict the right harvest colour, taste and time for their Gold kiwifruit, extend the shelf life through post-harvest improvements.
Hear what Zespri has to say...