The Delytics team’s crop quality expertise and ability to analyse complex data helped Citrus Australia identify the maturity measures for their recently adopted Australian Citrus Quality Standards. The new standards were introduced in 2014 to assist Australian citrus growers, packers, marketers and retailers deliver quality citrus that consumers will enjoy eating and want to repeat purchase. Before setting the standards, Citrus Australia had to first determine the maturity parameters for oranges and mandarins that would consistently meet consumer preferences for juiciness and taste.